Hopscotch Whisky Bar, located in Saint John, New Brunswick, is the city’s first and only whisky bar. Since opening in 2016, it has become a local favorite, offering nearly 200 whiskies, fresh, craft cocktails, and local ales on tap. In 2024, the bar expanded to include a full kitchen, now serving a menu of innovative dishes alongside its renowned drinks.
Hopscotch originally partnered with DigiBenders in 2020 to redesign their website and improve user navigation for their growing whisky menu. The goal was to ensure a seamless, mobile-first experience that allowed customers to explore the bar’s extensive offerings. However, after a significant interior renovation in 2024 that included expanding into food service, Hopscotch needed a new website update to match the revamped aesthetic and include a real-time food menu. The challenge was to integrate the new food offerings into the website while maintaining an engaging and user-friendly experience for customers.
DigiBenders delivered a fully responsive website redesign in 2024 to align with Hopscotch's updated interiors and expanded menu. Our custom-built CMSBenders platform provided a dynamic backend, allowing the bar manager to update the food and drink menus in real time. This ensured that customers could easily navigate the new offerings at the bar.
Key features of the solution:
The redesigned website in 2024 led to multiple improvements for Hopscotch:
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