Personal Injury Law Firm Website Design

Client: Moss Hachey Law
Location: Fredericton, NB

About the Client

Moss Hachey Law is a premier personal injury law firm based in Fredericton, New Brunswick, serving clients across the Atlantic Provinces. Specializing in motor vehicle accidents, insurance claims, slip and fall injuries, wrongful termination, and estate disputes, Moss Hachey Law offers comprehensive legal services that focus on accessibility and advocacy. Their dedication to clients is evident in their client-centered approach and innovative practices in personal injury law.

The Challenge

The firm’s previous website, built on Squarespace, presented several limitations for a dynamic, client-focused law practice like Moss Hachey Law. Squarespace's platform constraints impacted the site’s performance, specifically with slower loading times, limited SEO optimization, and restricted customization options. These challenges reduced site accessibility and the overall user experience, essential for a law firm aiming to capture and convert new clients through search visibility and ads. Transitioning to a scalable platform with enhanced SEO features was necessary to improve their digital presence, maximize ad efficiency, and drive organic leads.

Car accident law firm website designers.

The Solution – Custom Website Redesign

DigiBenders reimagined Moss Hachey Law’s digital presence by transitioning their site to WordPress, prioritizing local SEO and user engagement. WordPress offered the firm the customization, speed, and flexibility essential for a high-traffic, professional law firm website. Our comprehensive redesign focused on optimizing the website’s search engine ranking, enabling Moss Hachey Law to benefit more effectively from targeted Google Ads and organic search.

Key features of the redesigned website:

Modernized, Legal-Focused Design: Created a professional, sleek interface that resonates with clients seeking personal injury law services. The design aligns with Moss Hachey Law’s brand identity, conveying trust and expertise.
‍
Optimized for Local SEO and Lead Generation: Customized meta tags, local-focused keywords, and content optimization boost the firm’s visibility in local searches. Improved SEO ensures Moss Hachey Law ranks competitively for terms like "personal injury lawyer in Fredericton" and "motor vehicle accident lawyer New Brunswick."
‍
Enhanced Mobile and Desktop Responsiveness: Built with a mobile-first approach, the website adapts seamlessly to all devices, providing an intuitive user experience that encourages interaction from both desktop and mobile visitors.
‍
Improved Load Times for Better User Experience: By optimizing images, scripts, and hosting, we reduced load times, eliminating friction points for potential clients and ensuring they engage fully with site content.

For more details on our PPC strategy that enhanced Moss Hachey Law’s lead generation, visit our detailed case study here.

The Results

Since launching the new website, Moss Hachey Law has seen significant improvements in site performance, SEO ranking, and client engagement. The optimized design and enhanced loading speed have contributed to reduced bounce rates and an increase in inquiries through the site’s contact forms. With a strong local SEO foundation, the website now performs better in organic search, making Moss Hachey Law more accessible to potential clients seeking legal representation in New Brunswick and beyond.